In October, Netflix said it raised the price of its premium ad-free plan to $22.99 while its one-stream basic plan rose to $11.99.Įarlier this month, Amy Reinhard, Netflix’s president of advertising, said Netflix’s ad tier hit more than 23 million monthly memberships. The plan is significantly cheaper than Netflix’s ad-free offerings, at $6.99 per month in the US. In the past year, the company implemented several initiatives aimed at adding subscribers, including a password-sharing crackdown that pushed password “borrowers” into creating their own subscriptions and introducing an advertising-supported subscription tier for $6.99. Password sharing and Netflix’s foray into ads Overall, Netflix now has a record number of subscribers at 260.3 million.Īnd investors seem to be cheering: Netflix’s stock jumped more than 7% in after-hours trading Tuesday. While Netflix added 1.2 million paid subscribers in the fourth quarter in the US, much of the strongest subscriber growth came internationally from Europe and Asia. The company added more than 13 million subscribers for the quarter, compared to Wall Street’s expectation of 8.7 million.
Netflix announced a major boost in sign-ups in the fourth quarter on Tuesday.
